FAQ on EtiQa Takaful

Who will be rebranded as Etiqa?

Malaysia National Insurance Berhad and Takaful Nasional Sdn Berhad will be rebranded to Etiqa Insurance Berhad and Etiqa Takaful Berhad, respectively.  What about Mayban Takaful Berhad?  Mayban Takaful Berhad (MTB) will transfer all its business, assets and liabilities to Takaful Nasional Sdn Berhad thus MTB will also be known as Etiqa Takaful Berhad. Why did we adopt a single brand? A brand audit was conducted when the merger first took place. During the audit, we were pleasantly surprised to find that each individual company had its own strengths and its own individual values. With this, there were also several different cultures. In order to unite all these, to personify our combined strength and values, research has shown that the coming together as one brand will make us stronger. One brand name will allow us to structure our business focus more efficiently and effectively, building one master brand which is Etiqa. The two legal entities, MNI & TN will be renamed as Etiqa Insurance Berhad and Etiqa Takaful Berhad. Etiqa Insurance Berhad will handle all conventional insurance whereas Etiqa Takaful will manage all takaful products and services. Why Etiqa? The name Etiqa was arrived at after much deliberation, many brainstorming sessions and a brand name competition. The name Etiqa is inspired by the English word “ethics” and the Malay word “etik”. When creating what our new brand should stand for, we arrived at the Brand Attributes ie,performing with conscience, working hand-in-hand, being crystal clear in all that we do and bringing a rock solid reputation. This is the character of our brand which is conveyed through the name Etiqa. Is Etiqa a Government Linked Company?  Etiqa is a joint venture between Malaysia's largest local bank, Maybank and Fortis International NV, a leading European financial services company with 70% & 30% equity respectively. Maybank in turn is part of the Permodalan Nasional Berhad (PNB) Group. The staff force of the company very much reflects the racial index of Malaysia. What do we stand for? The attributes are traits and values that guides us to live up to our brand promise of "humanizing insurance" Our Brand Attributes are: Hand in Hand, Performance with Conscience, Rock Solid and Crystal Clear. Our Brand Personalities are: Generous, Inclusive, Genuine, Creative and Dynamic Are we still a member of the Maybank group?  Yes, we are still very much part of Maybank under the Insurance & Takaful sector. We are still very much a takaful and conventional insurance provider and our products will still be sold through Maybank Are there any changes to the ways Insurance or Takaful products are purchased?  Insurance & Takaful products are available via commercial channels ie Agents, Branches, Customer Service Centres, Maybank branches, ATM machines, and Etiqa Oneline (different products are available through different commercial channels) How will Takaful products be affected?  Takaful products will still maintain its Islamic Principles. The Shariah Committee will continue to ensure that the values of Takaful products are maintained. How will Etiqa Insurance Berhad and Etiqa Takaful Berhad be differentiated?  For product specific material ie proposal forms, product leaflet and policies, either the “Insurance” or “Takaful” descriptor will be used together with the logo to show the difference. As two separate legal entities, both Etiqa Insurance and Etiqa Takaful will comply with all Bank Negara Malaysia legal requirements, conventional insurance and takaful regulations and with the Shariah Committee. Are all Etiqa Takaful Berhad’s policy certificate Shariah compliant in terms of the investments and coverage?  Yes, all takaful certificates issued under Etiqa Takaful Berhad are Shariah Compliant as our insurance and takaful entities are separate. All takaful products are approved by Shariah Committee and Bank Negara Malaysia.